GRS Recruitment is working in partnership with a growing FX brand in Limassol to find a Copy Lead who knows the difference between copy that simply works and copy that makes a brand unforgettable. This is a hands-on creative leadership role where you’ll own the tone of voice, shape campaigns from the first idea, mentor talented writers and still get stuck into the high-impact copy yourself. If you’re the person who can challenge a headline in a creative review, explain exactly why it isn’t working, and then come back with something significantly better, this could be your next move. As Copy Lead, you’ll take ownership of creative copy, tone of voice and editorial standards across multiple international brands. Working closely with Design and Creative Strategy, you’ll help shape concepts, campaigns and messaging from the very beginning. And importantly, this is not a proofreading or QA role. You’ll lead and develop the Copy team while remaining close to the creative work, writing the pieces that matter and setting the standard through your own work. In short, you’ll help define what great copy looks, feels and sounds like.
MAIN DUTIES AND RESPONSIBILITIES
- Take responsibility for tone of voice, editorial standards and messaging consistency across multiple brands.
- From campaign concepts and standout headlines to brand messaging and tone-of-voice guidelines, you’ll still be writing, not simply reviewing.
- Mentor writers, challenge thinking and provide clear, constructive feedback that genuinely improves the work.
- Work closely with Design and Creative Strategy from the earliest stages of a brief to turn insights into strong creative ideas.
- Develop practical guidelines that help each brand maintain its own personality while remaining consistent across markets and channels.
- Review work from internal teams, agencies and translation partners to make sure everything feels considered, polished and on-brand.
- As the Creative team grows, you’ll have the opportunity to build stronger processes, standards and ways of working around copywriting.
CANDIDATE PROFILE
- 8+ years of professional copywriting experience
- Experience leading, mentoring or creatively directing other writers
- A strong portfolio showing both conceptual thinking and exceptional writing
- Evidence that you can develop the idea, not simply execute somebody else’s brief
- Experience collaborating closely with designers, strategists and other creatives
- Excellent editing skills and a sharp instinct for tone, language and brand consistency
- The confidence to challenge an idea when needed, while being equally comfortable receiving feedback yourself
- Experience within financial services, trading, fintech or another regulated industry would be a definite advantage, but it isn’t essential. Creative quality comes first.
SALARY AND BENEFITS
- Salary will be determined based on experience, qualifications, and skills. The advertised salary range is indicative, any offer will reflect the successful candidate’s suitability.
Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call 25342724 for further information.