GRS are working with an International multi-asset online brokerage to recruit a CRM and Automations Manager for their Limassol based team. The successful candidate will have a background in managing email campaigns focused on customer activation as well as retention efforts. They will also be familiar with the Salesforce suite of email and CRM functions, including Marketing Cloud. If you believe you have the necessary skills and experience, send your CV for this Limassol based role.
MAIN DUTIES AND RESPONSIBILITIES
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Develop CRM strategy across multiple contact channels to deliver exceptional customer experience, increase engagement and deliver on business KPI's
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Responsible for the execution of email marketing campaigns including development, content, targeting and testing to deployment
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Effectively strategize performance through insight-led segmentation, campaign planning, robust testing, and result analysis
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Oversee end-to-end development of email marketing activity to maximize lead generation, revenue, and engagement areas across existing client base
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Accurately track the Customer Journey to maximize communication opportunities
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Lead strategy for in-app messaging and rules architecture for increasing conversion
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Maintain the CRM marketing calendar and make recommendations based on best practices
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Build a reporting schema to analyze performance of individual emails as well as complete campaigns
CANDIDATE PROFILE
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5+ years of CRM experience and email marketing, with demonstrated experience building, deploying, and optimizing campaigns
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Exceptional written and verbal communication skills
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2+ years of hands on experience with CRM systems (Salesforce Marketing Cloud or Pardot is preferred)
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Bachelor's or Master's degree in Marketing, Communications, or related
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Experience with a global company, including international marketing
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Prior experience with the financial and/or trading sector a plus
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Demonstrated ability to manage multiple ongoing projects in a fast-paced environment with complete autonomy
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Strong analytical and technical skills
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Hayley Buckle,
hayley@grsrecruitment.com quoting the above job reference or call
+357 25 342 720 for further information.