An international Gaming company is looking for a CRM Strategy Manager to join their team in Malta. You will play a leadership role in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for strategic CRM client engagements, and an implementation lead role in helping bring those strategies to life. The perfect candidate will have at least 2 years’ experience in a CRM Manager role with exceptional leadership skills. This is a fantastic opportunity, and we look forward to receiving your CV for this Malta based CRM Strategy Manager role.
MAIN DUTIES AND RESPONSIBILITIES
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Focusing on the core business KPIs, develop and implement CRM programs that align to key moments of need within the customers journey based on insights from analytics.
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Monitoring partner brand performances and taking actions to improve KPI’s.
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Coaching a team of CRM Managers & Coordinators on planning and delivering CRM strategies across the brand, encouraging customer retention and customer loyalty.
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Build and optimize smart customized funnels for segmented users in different life cycles.
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Build, manage and strengthen the relationships with our Partners.
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Develop and contribute to strategic CRM discussions with Partners and Aspire management.
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Create business cases for new engagement opportunities and get buy-in from key clients and stakeholders.
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Responsible for the day-to-day management of the Dedicated CRM Team.
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Lead the strategy, development and execution of multichannel customer journey initiatives via deriving insights from post-campaign analyses, database mining, web analytics and test and learn initiatives to drive and optimize customer loyalty, retention, personalization and promotional strategies.
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Develop reporting and insight with strategic performance trends and actionable customer insights based on clear understanding of business objectives- utilized to recommend programmatic marketing streams.
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Lead the continued evolution of direct marketing practices.
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Weekly/Monthly reporting – including, but not limited to, campaign results, customer counts, financial forecasts.
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Developing and maintaining an ongoing relationship with our key partners. In doing so, assisting our key partners in growing their brands.
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Undertake strategic discussions on the vision of our key partners and how your team can feed into this vision, through delivery of our CRM capabilities.
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Developing Team Strengths and improving weaknesses.
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Develop a deep understanding of the customer life-cycle journey and identify opportunities to activate, engage and retain customers using all marketing channels.
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Identify Team Goals and evaluate team progress.
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Overseeing end-to-end monitoring of campaign performance.
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Work together with the VP of Commercial to continuously improve our CRM proposition.
CANDIDATE PROFILE
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You are dynamic, result-oriented combined with an entrepreneurial mindset.
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Strong communication skills and you are a team player.
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BA/BSc. in Marketing or equivalent – (Advantage).
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Proven leadership skills, ability to motivate and develop people.
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Hands-on experience analyzing Retention KPIs, building reports, and synthesizing insights for stakeholders.
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2 years’ previous experience in a similar role – a must.
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Excellent time management and problem-solving skills.
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Ability to work to a tight deadline and under pressure.
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Experience in relationship management skills with 3rd party partners.
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You are responsible, detail-oriented, well organized, independent, able to learn quickly, a multi-tasking master, a team player & have great interpersonal skills!
COMPANY BENEFITS
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Fantastic salary and quarterly bonus!
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Hybrid working (2 days at home, 3 days in office)
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Discounts on local retail establishments
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Discounts on gym memberships
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Health insurance (after probation)
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Birthday vouchers
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to Michelle Cooper, michellec@grsrecruitment.com quoting the above job reference or call +356 21600800 for further information.