A leading boutique hotel chain is looking for a Digital Marketing Executive to join their Office in Mosta. You will report to the Head of Revenue Management and will assist in growing the e-commerce business by improving the customer experience, maintaining the digital platforms and conducting data analysis to generate data-driven market insights. The ideal candidate will have an excellent understanding of digital marketing concepts and be proficient in using WordPress, Google AdWords, Social Media & email campaigns. If you are looking for an exciting challenge, then GRS look forward to receiving your CV for this Malta based Digital Marketing Executive role.
MAIN DUTIES AND RESPONSIBILITIES
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Assist in the formulation of strategies to build a lasting digital connection with consumers.
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Help deploy successful digital campaigns inclusive of Google AdWords, Facebook, etc., to increase company and brand awareness and own their implementation from ideation to execution.
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Experiment with a variety of organic and paid acquisition channels.
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Actively involved in SEO efforts (keyword, image optimization, etc.)
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When required, prepare online newsletters and promotional emails and their distribution.
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Assist with increasing, maintaining and improving segmentation of customer email databases.
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Provide creative ideas for content marketing and update company websites and manage the day-to-day content uploading.
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Collaborate with other teams/designers to improve user experience.
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Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.).
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Monitor any ad spend budget on a monthly, quarterly and annual basis, as required and allocate funds wisely.
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Acquire insight into online marketing trends and keep strategies up-to-date.
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Conduct required research, analysis and reporting within the e-commerce, consumer behaviour and customer profile sphere.
CANDIDATE PROFILE
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Proven experience as Digital Marketing Executive or similar role
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Excellent understanding of digital marketing concepts and best practices
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Experience with WordPress, Google AdWords, Social Media & email campaigns.
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Good knowledge of Google Analytics.
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Project management skills and abilities are required.
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Knowledge in content strategy and search engine optimisation.
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A sense of aesthetics and a love for great visual communication.
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Analytical mindset and critical thinking.
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Excellent communication and interpersonal skills.
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Diploma in Digital Marketing or relevant field.
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Laura Constantinou, laura@grsrecruitment.comquoting the above job reference or call
+356 2778 0664 for further information.