GRS Recruitment are working in close partnership with a growing brand based in Limassol who are looking for an Email Marketer to join the team. This organization works within the forex industry and has offices in multiple locations worldwide. The successful candidate will focus on building email lists, creating emails, and nurturing leads through written communications. For more information, please contact GRS Recruitment today.
MAIN DUTIES AND RESPONSIBILITIES
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Take ownership of email and marketing automation software (Solitics).
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Run and control customer journey, segmenting users, building event-based campaigns aiming conversion & retention rates optimization.
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Collaborate with relevant team members/departments to set up and perfect full customer journey tracking and analytics; consistently introduce new segments and events.
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Constantly create and A/B test customer journeys and email elements to maximize open rates, user conversion and retention.
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Create, build, and launch email/sms/in-app etc. campaigns, analyse and report their performance.
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Analyse customer behaviour in the product through data analysis tools and adjust automated communications accordingly.
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Copywrite and edit texts used for building messages, coordinate translations for multilingual campaigns.
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Build HTML/CSS of emails and in-app messages
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Collaborate with Business Development, Product, Market Analysts, IT and other departments on common projects.
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Stay abreast of latest industry trends; Proactively research and suggest new approaches, campaigns, and tools to improve the Company success.
CANDIDATE PROFILE
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Proven work experience as an Email marketing manager
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Hands on experience with HTML and content management systems
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Proficiency in marketing automation technology
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Knowledge of SEO/SEM and Google Analytics
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Familiarity with analytical and database tools
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Excellent written communication and copywriting skills
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Strong project management skills
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An ability to work under tight deadlines
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BSc degree in Marketing or relevant field
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Hayley Buckle,
hayley@grsrecruitment.com quoting the above job reference or call
+357 25 342 720 for further information.