GRS Recruitment is working in close partnership with a growing brand based in Limassol who are looking for an Email Marketer to join the marketing team. This organization works within the forex industry and has offices in multiple locations worldwide. The email marketing specialist focuses on building email lists, creating emails, and nurturing leads through written communications. If this sounds like role for you, please reach out to Hayley Buckle at GRS Recruitment for more information.
MAIN DUTIES AND RESPONSIBILITIES
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Take ownership of email and marketing automation software
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Run and control customer journey, segmenting users, building event-based campaigns aiming conversion & retention rates optimization
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Collaborate with relevant team members/departments to set up and perfect full customer journey tracking and analytics; consistently introduce new segments and events
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Constantly create and A/B test customer journeys and email elements to maximize open rates, user conversion and retention
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Create, build, and launch email/sms/in-app etc. campaigns, analyze and report their performance
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Analyze customer behavior in the product through data analysis tools and adjust automated communications accordingly
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Copywrite and edit texts used for building messages, coordinate translations for multilingual campaigns
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Build HTML/CSS of emails and in-app messages
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Collaborate with Business Development, Product, Market Analysts, IT and other departments on common projects
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Stay abreast of latest industry trends; Proactively research and suggest new approaches, campaigns, and tools to improve the Company success
CANDIDATE PROFILE
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Solid work experience as an Email marketing manager
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Hands on experience with HTML and content management systems
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Proficiency in marketing automation technology
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Knowledge of SEO/SEM and Google Analytics
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Familiarity with analytical and database tools
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Excellent written communication and copywriting skills
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Strong project management skills
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An ability to work under tight deadlines
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call +357 25 342 720 for further information.