GRS Recruitment is working in partnership with a fast-growing B2B2C company in the iGaming industry based in Nicosia who are currently searching for an Email Marketing Specialist to join their team. This company is part of a larger group in the tech and marketing sectors. Led by seasoned veterans, we excel in delivering top-notch online gaming experiences. They offer a supportive and inclusive work environment fosters professional growth, offering opportunities to advance to management positions and learn from industry experts. If you would like to join this growing brand reach out to Hayley Buckle today for more information.
MAIN DUTIES AND RESPONSIBILITIES
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Develop, implement, and manage email marketing campaigns to promote casino games, bonuses, and promotions.
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Create compelling email content, including subject lines, body text, CTAs, and visual elements, tailored to different player segments.
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Maintain and grow email subscriber lists, ensuring data hygiene and compliance with relevant regulations.
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Monitor and improve email deliverability rates by implementing best practices to avoid blacklists and spam filters.
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Track and analyze campaign performance metrics and provide actionable insights to optimize future campaigns.
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Conduct A/B testing on various email elements to improve engagement and conversion rates.
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Ensure all email campaigns comply with industry regulations and best practices, particularly in grey market regions.
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Work closely with the design, content, and CRM teams to align email marketing efforts with broader marketing initiatives.
CANDIDATE PROFILE
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Solid experience in email marketing, preferably within the online casino or gaming industry.
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Proficiency in email marketing platforms (e.g., Mailchimp, SendGrid, HubSpot) and CRM systems.
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Strong ability to analyze data and derive actionable insights to optimize email campaigns.
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Strong copywriting and design skills to create engaging and effective email content.
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High level of accuracy and attention to detail in managing email lists and campaign execution.
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Familiarity with email marketing regulations and best practices in different markets.
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Ability to collaborate effectively with cross-functional teams and contribute to a positive work environment
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to Amalia Tringou, amalia@grsrecruitment.comquoting the above job reference or call +357 25 342 720 for further information.