On behalf of our client a leading provider of foreign exchange and CFD trading based in Nicosia, with further international offices is seeking to recruit a Global Chief Marketing Officer. The successful candidate must have at least 7 years of solid experience in a Marketing Manager role within the Forex, Gaming or Betting industry. The selected candidate will be responsible for planning, implementing, and managing the firm’s global marketing strategy and lead a team of 40 professionals worldwide as well as manage annual advertising budgets of $25 million. This is a great opportunity for someone who wants to join a reputable and multinational company.
MAIN DUTIES AND RESPONSIBILITIES
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Contribute to the growth of the company
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Increase revenue generation
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Prepare overall marketing strategy; budget, regionalization, campaigns
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Actively track and report on performance of marketing budget and relevant KPIs
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Keep up on latest trends and technology
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Manage the company’s social media presence and PR efforts
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Manage the 40 person global marketing team
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Ensure each team member has clear goals/objectives and is provided adequate feedback and performance reviews
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Manage and grow the firm’s affiliate marketing program
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Leverage data and analytics to drive results
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Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates etc
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Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, strategic planning, revenue retention and growth
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Review and approve advertising campaigns, marketing reports, vendor contracts and expenditures
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Manage relations with marketing partners and vendors
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Other duties as assigned
CANDIDATE PROFILE
- Degree in Marketing or any other relevant field
- Exceptional knowledge of marketing techniques and platforms
- At least 7 years of well-rounded marketing and business development experience
- Experience within the Forex, Financial Services, Gaming or Betting industry is a must
- Experience developing a marketing and brand strategy in line with strategic vision of an organization
- Fluency in English is a must
- Additional languages: French, Spanish, German will be considered an advantage
- Expertise in Google; analytics, ad words, ad scripts, and offline conversion as well as Facebook equivalents
- Previous experience with Dynamic Bidding, Dynamic Ads, Display Automation, Micro-Segmentation, Micro Conversions, Return on Ad Spend (ROAS), Life Time Value (LTV), App Store Optimization (ASO), Retargeting/Remarketing/RLSA, Account Based Marketing (ABM)
- In-dept knowledge of Interaction Studio,Tableau, Income Access
- In-depth knowledge of big data analysis and marketing automation
- In-depth knowledge of Salesforce Marketing Cloud
- SEO and PPC expertise
- Experience leading successful affiliate marketing programs
- Excellent written, verbal, and presentation skills
COMPANY BENEFITS
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to Nikoletta Constantinou, nikoletta@grsrecruitment.com quoting the above job reference or call +357 22 769 369 for further information.