GRS are looking for an innovative and strategic Head of Marketing to lead the marketing efforts for a start up iGaming company in Limassol. This leadership role is responsible for driving brand awareness, customer acquisition, and revenue growth through effective multi-channel marketing strategies. If you are excited about a new challenge – we look forward to receiving your CV today.
MAIN DUTIES AND RESPONSIBILITIES
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Develop and implement marketing strategies: Create and execute a comprehensive marketing plan that aligns with business objectives, focusing on customer acquisition, retention, and brand positioning.
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Brand management: Lead brand-building initiatives to strengthen the company’s identity and enhance visibility in key markets, ensuring consistent messaging across all channels.
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Digital marketing leadership: Oversee all digital marketing efforts, including SEO, PPC, affiliate marketing, content marketing, social media, and email campaigns to drive traffic and conversions.
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Market research and competitive analysis: Conduct market research and analyze industry trends, customer behavior, and competitor activity to identify growth opportunities.
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Campaign management: Plan, execute, and manage marketing campaigns across multiple channels, ensuring they are on budget, on time, and meeting key performance metrics.
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Partnerships and sponsorships: Identify and develop strategic partnerships, collaborations, and sponsorships to increase brand exposure and attract new customers.
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Data-driven decision making: Use analytics to measure the success of marketing efforts, continuously optimizing campaigns for better performance and ROI.
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Team leadership and development: Build, lead, and mentor a high-performing marketing team, ensuring collaboration and alignment with other departments such as sales and product.
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Budget management: Manage the marketing budget, ensuring efficient allocation of resources across all marketing initiatives while maximizing impact.
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Collaboration with product and sales teams: Work closely with the product development and sales teams to ensure marketing efforts are aligned with the company’s overall business strategy and product offerings.
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Industry events and representation: Represent the company at relevant industry events, conferences, and trade shows to enhance networking opportunities and promote the brand.
CANDIDATE PROFILE
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Professional experience: Minimum 3 years of experience in a senior marketing role, preferably within the iGaming or technology sectors.
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Education: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or relevant marketing certifications (e.g., CIM) is a plus.
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Industry expertise: Deep understanding of the iGaming industry, including market dynamics, customer segments, and regulatory requirements.
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Digital marketing skills: Expertise in digital marketing strategies, including SEO, PPC, content marketing, and data analytics, with a proven track record of driving customer acquisition.
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Leadership: Strong leadership skills with experience managing and developing marketing teams.
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Analytical mindset: Ability to analyze data and metrics to inform marketing decisions and optimize performance.
- Creativity: Ability to develop innovative marketing campaigns that differentiate the brand in a competitive market.
- Communication skills: Excellent written and verbal communication skills, with the ability to present marketing strategies and results to executive leadership and key stakeholders.
- Project management: Strong organizational and project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment, responding quickly to market changes and opportunities.
- Networking: Extensive network within the iGaming industry, with the ability to forge partnerships and collaborations to enhance marketing efforts.
COMPANY BENEFITS
Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Laura Saltyte, lauras@grsrecruitment.com quoting the above job reference or call +357 25 342 720 for further information.
