", "employmentType": "FULL_TIME", "hiringOrganization": { "@type": "Organization", "name": "GRS Recruitment", "sameAs": "https://jobs.grsrecruitment.com/", "logo": "https://jobs.grsrecruitment.com/webdocs/GRS/CompanySettings/1/Social_Sharing_Logo/GRS logo 2019 black red bar.png"} , "jobLocation": { "@type": "Place", "address": { "@type": "PostalAddress", "addressLocality": "St Julian's", "addressRegion": "MALTA"} } , "title": "Head of PPC", "validThrough": "2021-12-17", "url": "https://jobs.grsrecruitment.com/job/head-of-ppc-2228.aspx"} Head of PPC, Jobs, 2228

Head of PPC

icon Malta
icon Sales & Marketing
JOB DESCRIPTION

Ref#2228

 

An international Lead Generation Company, with offices in Malta, Spain and the US is searching for a Head of PPC to join their team in Malta or Spain. They need you to lead the PPC department and run campaigns in Google Ads and Facebook Ads to generate leads for iGaming operators in different markets, including grey markets where iGaming is not prohibited but advertising might be restricted on some platforms. The ideal candidate will have a degree in Marketing, Digital Media or a related field and solid experience in the Gaming sector. If you feel you are looking to join a great company which values its employees, then we look forward to receiving your CV for this Malta or Spain based Head of PPC role.
 
MAIN DUTIES AND RESPONSIBILITIES
  • Develop campaign strategies to reach high profitability and volumes
  • Optimize structures and processes of the PPC department
  • Coordinate brainstorming sessions to increase overall revenue and profitability
  • Set targets/goals with the PPC managers and support them to reach them
  • Identify issues and find solutions to reach and exceed our overall profit targets
  • Develop effective paid search strategies
  • Plan and optimize various PPC campaigns
  • Oversee accounts on social media and search advertising platforms (e.g. Facebook and Google Ads)
  • Ensure that detailed reporting is done on a daily, weekly and monthly basis to keep all relevant stakeholders updated.
  • Be involved in keyword selection and audience targeting
  • Monitor budget and bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Help to draft attractive and concise ad copies
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce the risk of click fraud and account suspensions
  • Keep abreast of PPC and SEM trends
  • Demonstrate initiative and be enthusiastic towards testing new paid search tactics, features and tools.
CANDIDATE PROFILE
  • Degree in Marketing, Digital Media or a related field; AdWords certification is a plus.
  • Excellent team leading/managing skills.
  • Technically savvy, with experience with PPC / Google Adwords / Facebook Ads etc.
  • Google Analytics & Google Ads certification desirable.
  • Languages: English (must-have), German (nice-to-have).
  • Industry: iGaming experience – must have (Online sports betting and casinos).
  • Experiences with setting up and leading an operation managing multiple digital advertising campaigns on Google Adwords, Facebook Ads, Display, etc. in the iGaming and Trading vertical.
  • Experience with setting goals and ensuring/supporting goal achievement of the team.
  • Keyword bidding and optimization.
  • Defining Target groups to target certain audiences.
  • Experience in data analysis and reporting.
  • Knowledge of digital marketing concepts, landing pages, conversion flow.
  • Affiliate lead generation and conversion optimization.
  • Familiarity with multiple platforms (e.g. Google Ads, Facebook Ads, Bing Ads).
  • Working knowledge of analytics tools (Google Analytics, Google Sheets,etc.).
  • Understanding of HTML, PHP, and WordPress is a Plus.
COMPANY BENEFITS
  • International team
  • Competitive salary
  • Swanky offices
  • Excellent benefits
 
Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.
 
To apply for this position, please email your CV to Laura Constantinou, laura@grsrecruitment.com quoting the above job reference or call +356 2778 0664 for further information.
Job Summary
  • icon
    17 November 2021
  • icon
    Permanent
  • 2228
  • laura@grsrecruitment.com