Head of SEO & PPC

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icon Sales & Marketing



A leading online Casino and Sports betting company is recruiting a Head of SEO & PPC to join their team in Malta. Your Digital marketing skills will be utilised in defining and implementing their SEO strategy and working with the SEO account managers to ensure correct implementation of such strategy and achievement of goals defined. The ideal candidate will have at least 5 years SEO account management or comparable digital experience and be an ace at delivering outstanding performance-driven campaigns. If you feel you have the necessary skills and experience, then GRS look forward to receiving your CV for this Head of SEO & PPC role.
  • Define and implement the SEO strategy.
  • Manage account managers in charge of Google Ads and Facebook Ads campaigns. Reach targets defined of players, CPA and ROI.
  • Technical SEO experience and skills, such as content creation and optimization, link building and PR, CRO.
  • Analyze and translate data from web analytics into actionable plans/recommendations.
  • Conceptualize, define and initiate marketing tests (A/B, multivariate, keyword bids, ad copy, landing pages, user journey) in order to continually improve key metrics (click, search, convert) across campaigns.
  • Stay updated on industry trends and best practices in SEO, Content Marketing, and Digital Marketing.
  • Communicate regularly on status, timeline, budget, performance and competitive intelligence analysis with organization.
  • Analysis and reporting, defining targeted action items to optimize campaigns and increase conversion.
  • At least 5 years’ SEO account management or comparable digital experience preferred.
  • Proven history of managing expertly delivered, high quality performance-driven campaigns.
  • Exceptional communication skills (both written and verbal).
  • Complete understanding of SEO tools: Screaming Frog, aHrefs, SEMRush and so on.
  • The ability to work both within a team and independently.
  • Ability to manage multiple campaigns and projects.
  • Ability to create and manage cross channel campaigns between both organic and paid.
  • Proficiency in Excel and Google Sheets.
  • Strong tracking, analytics, and reporting skills, including Google Analytics.
  • Knowledge of web technologies such as HTML, CSS, SEO tools.
  • Familiar with search campaign management tools, including Google Ads Editor.
  • Leading brand
  • Great salary & benefits
  • Diverse team members from around the world.
  • Lots of social activities
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to Laura Constantinou, laura@grsrecruitment.com quoting the above job reference or call +356 27780664 for further information.
Job Summary
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    23 July 2021
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  • 906
  • laura@grsrecruitment.com