GRS Recruitment is excited to present a fantastic opportunity for a Permanent Influencer & Growth Marketing Manager to join our client, a leading Forex Trading company, based in Limassol. Our client is looking for a strategic and results-driven leader to oversee influencer marketing and digital media partnerships. This role will be responsible for identifying, negotiating, and managing influencer collaborations while also overseeing external digital agencies’ paid media activities. As part of the marketing team, you will ensure both influencer and paid media campaigns drive measurable results, managing agency performance and optimizing marketing spend to maximize lead generation and brand visibility. If you have a strong understanding of performance-driven marketing, influencer collaborations, and digital media management, this role is for you. This position requires a strategic thinker with a hands-on approach, capable of balancing influencer marketing and paid digital media. You will manage influencer partnerships while also working with external agencies that handle Facebook Ads, PPC, and other paid media efforts. Your goal is to ensure all campaigns generate ROI, reporting on performance and optimizing partnerships for maximum impact.
DUTIES AND RESPONSIBILITIES
Influencer Marketing & Partnerships
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Research & Identify: Find and vet influencers across YouTube, Instagram, TikTok, X (Twitter), LinkedIn, and trading communities who align with Company's target audience.
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Negotiation & Contracts: Negotiate performance-based agreements with influencers to ensure cost-effective partnerships.
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Content Collaboration: Work closely with influencers to develop engaging content that promotes Company's trading advantages, technology, and exclusive conditions.
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Compliance & Brand Alignment: Ensure all influencer-generated content adheres to forex industry regulations, avoiding misleading claims.
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Performance Tracking: Analyze key metrics (engagement, conversions, ROI) and optimize ongoing partnerships based on performance data.
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Affiliate & Partner Integration: Work with the affiliate marketing team to align influencer campaigns with broader partnership strategies.
Paid Media & Agency Management
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Agency Oversight: Manage the relationship with external digital marketing agencies
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Budget & Strategy Management: Oversee budget allocation for both influencer and paid media campaigns, ensuring cost-effective spending.
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Campaign Performance Analysis: Track paid media campaign results, ensuring agencies meet KPIs and deliver high-quality leads.
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Optimization & Reporting: Provide regular reports on influencer and paid media performance, identifying opportunities for improvement and reallocation of budget.
Trend Monitoring & Strategy Development
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Stay updated on social media trends, influencer marketing strategies, and digital ad performance best practices in the forex and fintech industry.
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Continuously test new influencers, ad formats, and content styles to enhance engagement and lead generation.
CANDIDATE PROFILE
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Proven experience in influencer marketing, digital partnerships, or paid media management, ideally in, fintech, or financial services.
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Experience managing external agencies and ensuring they meet KPIs.
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Excellent negotiation skills for influencer partnerships and agency contracts.
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Strong analytical mindset to track and optimize influencer and paid media campaign performance.
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Familiarity with forex industry regulations and compliance considerations in financial marketing.
COMPANY BENEFITS
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Attractive remuneration package based on experience
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Private Medical Insurance after probation completion
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21 days of annual leave
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3 days of sick leave
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Self-development fund for continued learning
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Corporate events (Summer & Christmas)
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Hybrid work opportunities
Due to the high volume of applications received at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Alex Evangelides, alex@grsrecruitment.com quoting the above job reference or call +357 25 342 721 for further information.