Our client, a well-established and reputable IT company based in Malta, is seeking a dynamic and experienced Marketing Manager to join their team on a permanent basis. In this role, you will be responsible for developing and executing integrated campaigns that drive brand awareness, engagement, and revenue. We don’t just want someone to “run ads”, we want a strategist who can identify untapped opportunities and tell a story that turns strangers into brand advocates. You will own the full marketing funnel, experimenting with new channels, optimizing conversion paths, and relentlessly pursuing ROIs. If you are a natural problem-solver who thrives on seeing your ideas directly impact the bottom line, this will be a great role for you.
DUTIES AND RESPONSIBILITIES
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Develop and execute strategic marketing plans: This includes website redesign for lead generation and managing multi-channel digital marketing campaigns (social media, email, SEO, and content) to enhance brand visibility and drive lead conversions.
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Manage product marketing and launches: Plan and execute product marketing campaigns for both existing and new product releases, ensuring consistent messaging across all platforms.
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Oversee budget management: Develop and administer annual marketing budgets, monitor expenditures for cost-effectiveness, track ROI, and collaborate with finance on budget forecasting and analysis.
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Manage agency relationships and resource planning: Select new and manage exiting external agencies/consultants specializing in branding, design, and advertising. Ensure consistent brand messaging and high-quality deliverables from all partners.
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Utilize data-driven optimization: Define key performance indicators (KPIs), leverage analytics tools (e.g., Google Analytics), and analyze data to optimize marketing efforts through regular performance reporting and insights.
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Provide team leadership and development: Build and mentor a high-performing marketing team, fostering strong cross-functional collaboration to align marketing activities with broader business objectives.
CANDIDATE PROFILE
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Minimum 8 years of experience in digital marketing, brand management, and campaign execution ideally in the ICT, cloud, cybersecurity, or SaaS solutions sectors.
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Experience in leading end-to-end marketing initiatives that align brand identity with aggressive growth targets.
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Experience partnering with product and sales teams to provide strategic recommendations on how to position products and services to customers based on value proposition and pricing.
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Experience overseeing the quality of UI/UX for software and websites, as well the content design quality for social media (reviewing and directing creative work rather than executing it hands-on)
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Proven experience in creating and managing marketing budgets and delivering measurable ROI.
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Ability to maintain excellent communication and interpersonal skills with customers, external agencies and internal teams.
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Excellent understanding of the ICT landscape, market dynamics, and competitive environment within Malta and the broader EU region.
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Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, Meta products, and SEO tools).
Preferred:
SALARY AND BENEFITS
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€40,000 - €45,000 Gross Per Annum
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Salary will be determined based on experience, qualifications, and skills. The advertised salary range is indicative; any offer will reflect the successful candidate’s suitability.
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Professional development opportunities.Supportive and innovative working environment.
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Supportive and inclusive workplace culture.
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Work-life balance and flexible arrangements.
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Exposure to leading technologies and projects.
Due to the high volume of applications received at GRS Recruitment, only shortlisted candidates will be contacted.
To apply for this position, please email your CV to
Michelle Cooper, michellec@grsrecruitment.com quoting the above job reference or call +356 99998272 for further information.