GRS Recruitment is working closely with a dynamic start-up operating in the thriving crypto casino industry. Committed to innovation and excellence, we are seeking a skilled Marketing Manager to spearhead our marketing operations and drive the growth of our brand within this rapidly evolving sector.
As the Marketing Manager, you will play a pivotal role in overseeing all aspects of our marketing activities, from developing strategic initiatives to executing omnichannel campaigns. If you're a results-driven marketing professional with a passion for innovation and a deep understanding of the gaming and crypto landscape, we invite you to join us in shaping the future of our brand. Apply now to be part of this exciting journey!
Responsibilities:
- Formulate comprehensive marketing strategies that align with business objectives, leveraging insights from market research, industry trends, and competitor analysis.
- Plan and execute campaigns to acquire new customers, utilizing a mix of channels such as digital advertising, social media, affiliate partnerships, and influencer marketing.
- Implement strategies to optimize the conversion funnel, including website optimization, A/B testing, and personalized marketing tactics to increase player registrations and crypto transactions.
- Design and execute retention programs to enhance customer loyalty and lifetime value, including targeted promotions, loyalty rewards, and personalized communication strategies.
- Oversee the development of engaging content across various platforms, including website content, blog posts, email newsletters, and social media updates, to drive engagement and educate customers about new offerings.
- Maintain brand consistency across all marketing channels and ensure that messaging resonates with the target audience while adhering to regulatory requirements within the online gambling and cryptocurrency industries.
- Monitor key performance indicators (KPIs) to track the effectiveness of marketing campaigns, analyze data to identify trends and opportunities, and provide regular reports to senior management.
- Collaborate with external partners, including gaming software providers, payment processors, and marketing agencies, to maximize promotional opportunities and drive mutual business growth.
- Stay informed about regulatory changes and compliance requirements within the online gambling and cryptocurrency sectors, ensuring that all marketing activities adhere to relevant laws and regulations.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience in marketing roles within the online gambling, gaming, or cryptocurrency industries.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Familiarity with cryptocurrency platforms, blockchain technology, and crypto wallets.
- Excellent analytical skills and proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Effective communication and interpersonal skills, with the ability to collaborate cross-functionally and manage external relationships.
- Ability to thrive in a fast-paced, dynamic environment and adapt to evolving industry trends and regulations.
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call +357 25 342 720 for further information.