GRS are working with an International multi-asset online brokerage to recruit a Marketing Manager - Emerging Markets for their Limassol based team. The successful candidate will have 5+ years in direct brand marketing or agency experience within the Equities, FX and CFD sector. If you believe you have the necessary skills and experience, send your CV for this Limassol based Marketing Manager role.
MAIN DUTIES AND RESPONSIBILITIES
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Working with the business unit head define the marketing strategy, proposition and key messages to deliver the business targets.
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Ensure the global brand tone of voice and visual identity is maintained across all communications, both global and locally initiated.
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Brief the central Performance Marketing team to develop online campaigns to generate lead demand cost efficiently to meet CPA targets.
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Evaluate the performance across the conversion funnel from lead to traded account, identifying conversion weaknesses, cost-inefficiencies and making recommendations for corrective action to improve conversion rates.
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Lead the customer retention programme for the region, including both funnel and customer development emails.
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Develop a strong local social media campaign to raise awareness and engagement for the brand across the key platforms.
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Review the brand reputation status across review sites, app store and forums and work with the central team to address material comments and reviews to mitigate brand damage.
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Oversee localized marketing initiatives – seminars, webinars and trade events
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Provide a monthly review of marketing performance and activity for review by the CMO
CANDIDATE PROFILE
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Bachelors or Master's degree in Marketing or related field
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Must have experience managing a marketing campaign for a singular brand across multiple regions including emerging markets
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Ideally will have experience with live event marketing
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Proven multi-channel experience with all major performance marketing channels including mobile programmatic, paid search, display, and social (Facebook ecosystem)
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Solid experience working closely with sales teams with full responsibility for KPl's along the marketing & sales funnel
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Be able to communicate and execute industry best practices and the latest digital trends
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Strong interest in media trends and keeping up to date on new developments
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Exceptional written and verbal communication skills
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Personal CFD trading experience is advantageous
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Hayley Buckle,
hayley@grsrecruitment.com quoting the above job reference or call
+357 25 342 720 for further information.