An international company which offers FinTech and RegTech services is searching for a Marketing Team Lead to join their team in Malta. You will spearhead marketing initiatives for the financial services businesses in four jurisdictions. Adopting a start-up mindset, you will craft robust marketing strategies and lead marketing efforts across the entire marketing mix. This role calls for a self-motivated, pro-active strategic thinker with a proven track record in the fintech/regtech industries who can help drive vision and business development goals, and ensure offerings resonate with the target markets. If you have a solid background in marketing within the FinTech sector, please apply.
DUTIES AND RESPONSIBILITIES
- Develop and execute comprehensive marketing strategies that enhance visibility and raise brand awareness of the financial services business.
- Develop and maintain compelling collateral, ensuring that the product offering is perfectly tailored to meet the needs of the market and communicated effectively to target audiences.
- Spearhead the continuous development of the brands in the portfolio and increase visibility, awareness, recognition and trust of companies to key target clients and partners.
- Develop and deliver marketing campaigns that meet lead generation goals, align with company initiatives and capitalise on market trends and opportunities. Identify communication strategies and channels to support campaign objectives and performance targets by audience, geography and segment.
- Set targets and create KPIs, monitor and report on the effectiveness of marketing initiatives, adjusting strategies to maximise results.
- Lead, mentor, and expand a small but dedicated international marketing and design team, to support strategic goals and company growth.
- Collaborate with Business Development and Account Management teams to develop and enhance product and service offering in line with the needs of the target client segments, and align marketing and sales strategies.
- Conduct ongoing market and competition research to understand the evolving customer needs and preferences, quantifying opportunities and adjust marketing strategies accordingly.
- Manage marketing budgets and allocate resources efficiently to maximise ROI.
- Oversee and coordinate the work of external agencies and freelance talent, across content creation and growth marketing, ensuring high-quality output and alignment with our marketing strategies.
- Plan and execute participation in industry events and conferences, partner events, and other activities, representing and enhancing brand visibility and awareness.
- Maintain the company’s automated marketing / CRM systems. Use automated marketing and marketing technologies and tools to drive performance.
CANDIDATE PROFILE
- Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s would be an advantage.
- Proven experience in marketing leadership in financial services. Some marketing experience in fintech and regtech is required.
- Ability to contribute to the growth of the group's marketing function by leading the implementation of new tools and spearheading the population of databases.
- Passion for growth marketing and strong understanding of marketing strategies and digital tools, with the ability to adapt quickly to the changing landscape.
- Demonstrable ability to develop strategic marketing plans and campaigns and execute them successfully.
- Excellent communication, leadership, and strategic thinking skills.
- Experience in stakeholder management.
- Ability to work effectively in a diverse, international team environment.
COMPANY BENEFITS
- The opportunity to be part of a fast-growing, innovation-driven international financial services and technology group
- A supportive and inclusive culture that values diverse perspectives and continuous feedback
- Competitive salary and benefits package
- Hybrid working options and a flexible work environment to support work-life balance
- Continuous professional development opportunities to keep you at the forefront of industry trends and innovations
Due to the high volume of applications received at GRS Recruitment, only shortlisted candidates will be responded to.
If you are a driven marketing professional ready to take the next step in your career and lead a talented team in an exciting industry, we encourage you to apply today!