A fast-growing subscription platform in the premium content space (adult entertainment) is working in partnership with GRS Recruitment to hire a Media Buyer to launch and scale our paid acquisition campaigns across high-performing channels that work in regulated adult environments. You will be responsible for planning, executing, and optimizing performance marketing campaigns to drive qualified traffic and maximize ROI while lowering customer acquisition costs. This is an opportunity to join at the ground floor and help build an iconic global company, while driving the company’s paid acquisition strategy from day one.
MAIN DUTIES AND RESPONSIBILITIES
Campaign Management & Optimization
- Plan, launch, and optimize campaigns on high-performing networks suitable for adult/gambling environments (e.g., native ads, programmatic display, specialized adult ad networks, Telegram/Reddit communities)
- Manage media budgets to deliver strong ROI while systematically lowering CAC
- Execute A/B/C/D tests on creatives, audiences, landing pages, and conversion funnels
- Monitor campaign performance and make real-time optimizations to maximize conversions
Creative Strategy & Asset Management
- Coordinate with in-house and external designers to create high-impact ad creatives and landing pages
- Provide detailed creative briefs based on performance data and market insights
- Develop winning creative concepts and iterate based on performance feedback
- Manage creative asset libraries and ensure compliance with platform guidelines
Traffic Source Diversification
- Research and test new traffic sources and advertising platforms
- Build relationships with ad network representatives and negotiate favorable terms
- Stay updated on industry trends and platform policy changes affecting adult content advertising
- Identify emerging opportunities in advertising networks
Data Analysis & Reporting
- Track KPIs such as ROAS, CPA, CTR, conversion rates, and LTV using Google Analytics 4, tracking platforms, and internal dashboards
- Produce regular performance reports with actionable insights for leadership
- Conduct cohort analysis and attribution modeling to optimize the full funnel
- Present findings and recommendations to cross-functional teams
Cross-Functional Collaboration
- Work closely with Affiliate Management, Product, Tech, Creator Relations, and Finance teams
- Align paid media strategy with overall growth and business objectives
- Collaborate on landing page optimization and conversion rate improvement initiatives
Key Metrics / KPIs
- Return on ad spend (ROAS) and cost per acquisition (CPA)
- Monthly paid traffic volume and quality metrics
- Customer acquisition cost (CAC) and lifetime value (LTV) improvements
- Campaign profitability and budget efficiency across channels
- Conversion rate optimization across the entire paid funnel
CANDIDATE PROFILE
- 2+ years of hands-on experience in performance media buying for B2C companies, with a strong preference for adult entertainment, gambling, or similarly regulated industries
- Proven track record of scaling profitable paid campaigns
- Expert-level knowledge of Google Analytics 4, Ads Manager, and specialized ad tracking platforms
- Experience with adult-friendly ad networks, native advertising platforms, and alternative traffic sources
- Strong analytical skills with proficiency in Excel/Google Sheets and data visualization tools
- Creative mindset with ability to conceptualize high-converting ad creatives and landing pages
- Deep understanding of conversion optimization, funnel analysis, and attribution modeling
- Comfortable working in a fast-paced, early-stage environment with rapidly changing priorities
- Knowledge of compliance requirements for adult content advertising across different regions
- Experience with programmatic advertising and DSP platforms is preferred
- Familiarity with adult advertising networks is preferred
- Background in subscription-based business models is preferred
- Experience with advanced attribution and analytics tools is preferred
- Understanding of adult content regulations and advertising restrictions is preferred
COMPANY BENEFITS
- Competitive salary plus performance-based bonus tied to ROAS, CAC reduction, and traffic growth KPIs.
- Hybrid Work Model
- Direct exposure to the CEO and senior leadership, influencing company strategy
- Lead and build the paid acquisition team as the company expands
Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Ioulia Ananikidou, ioulia@grsrecruitment.com quoting the above job reference or call 25342729 for further information.
