GRS Recruitment is excited to support our client, a dynamic gaming company, in their search for a Meta Paid Social Specialist based in Limassol. In this role, you’ll be responsible for managing, strategising, and executing paid advertising campaigns on Meta platforms (Facebook & Instagram). This is an exciting opportunity to work in the fast-paced iGaming industry, where you’ll tackle unique challenges, including adapting to the complexities of operating within Meta’s advertising ecosystem. This role demands someone with strong analytical and problem-solving skills who enjoys thinking outside the box. You’ll work closely with the Head of Marketing, taking ownership of campaign management, creative content, and optimisation processes. We’re not looking for a senior specialist but someone with 1-2 years of Meta advertising experience, ready to step up and contribute to a high-performing team.
DUTIES AND RESPONSIBILITIES
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Develop and execute Meta advertising strategies to achieve ROI and performance goals.
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Manage all aspects of Meta campaigns, including planning, setup, optimisation, and reporting.
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Take ownership of creative development, either by generating concepts via AI tools or briefing designers to create engaging video/image ads.
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Monitor campaign performance, conduct analyses, and provide detailed reporting to ensure continuous improvement.
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Adapt to challenges within the advertising ecosystem and experiment with innovative solutions to navigate restrictions.
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Work collaboratively with the Head of Marketing to refine strategies and processes for optimising campaign success.
CANDIDATE PROFILE
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1-2 years of experience in Paid Social, with hands-on knowledge of Meta (Facebook & Instagram) campaign management.
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Experience with paid advertising on TikTok and Snapchat is considered a plus.
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Analytical mindset with the ability to interpret data and make informed decisions.
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Creative problem solver with a proactive “can-do” attitude.
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Knowledge of or willingness to learn creative tools (e.g., AI platforms) to generate ad content.
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Familiarity with navigating challenges within restricted advertising verticals is a plus.
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Fluent in English (both written and spoken).
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Able to thrive in a fast-paced environment and handle setbacks with resilience.
COMPANY BENEFITS
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A dynamic, small-team environment where your ideas and contributions make a real impact.
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Training and support to navigate the unique challenges of the iGaming vertical on Meta platforms.
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Opportunity to grow and take full ownership of a vital business area.
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Competitive salary, depending on experience, with potential for bonuses tied to performance.
Due to the high volume of applications received at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call +357 25 342 720 for further information.
