GRS Recruitment is working in close partnership with a growing brand based in Limassol who are looking for a Paid Media Manager to join the team. This organization works within the forex industry and has offices in multiple locations worldwide. As the Paid Media Manager you will lead their paid advertising efforts, with a special emphasis on the forex market. This role requires an individual who can blend strategic thinking with tactical execution, leveraging expertise in SEM, Paid Social, and Programmatic advertising to attract and convert high-quality leads, and design landing pages that drive action. If this opportunity resonates with you, please contact Hayley Buckle at GRS Recruitment for further details.
MAIN DUTIES AND RESPONSIBILITIES
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Utilize an in-depth understanding of the forex market to inform targeted paid media strategies that resonate with FX traders.
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Develop and implement an integrated paid media strategy encompassing Paid Social, Paid Search (SEM), and Programmatic advertising to maximize reach and engagement.
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Craft and execute lead generation campaigns specifically designed to attract and engage potential FX traders, optimizing for high conversion rates.
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Create and optimize high-converting landing pages, applying best practices in design, content, and user experience tailored to the FX trading audience.
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Conduct regular audits of digital marketing channels, focusing on continuous improvement of conversion rates through data-driven insights and A/B testing.
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Leverage advanced analytics to monitor campaign performance, adjust strategies in real time, and report on ROI and key performance indicators to stakeholders.
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Efficiently manage budgets across all paid media channels, ensuring optimal spend allocation for maximum impact. Negotiate and maintain relationships with key media vendors and platforms.
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Work closely with marketing, sales, and product teams to ensure a cohesive strategy and consistent messaging across all customer touchpoints.
CANDIDATE PROFILE
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Educated to Bachelor’s degree level or the equivalent in marketing, Finance, Business, or related field.
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Solid digital marketing experience, with a significant focus on the forex industry, including expert-level management of Paid Social, SEM, and Programmatic campaigns.
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Strong knowledge of FX trading platforms, market trends, and trader behaviours, with a proven ability to apply this knowledge in crafting effective marketing strategies.
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Advanced skills in digital marketing and analytics platforms (e.g., Google Analytics, SEMrush), as well as experience with landing page design tools and CRO methodologies.
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Demonstrated ability to think strategically, execute effectively, and use data to inform decisions and drive results.
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call +357 25 342 720 for further information.