PPC and SEO Specialist

icon Limassol
icon Sales & Marketing
JOB DESCRIPTION

Ref#3908

 

On behalf of our client, a Forex Company based in the heart of Limassol, GRS Recruitment is looking for a talented and proactive PPC & SEO Specialist to join their growing team. If you are successful in securing this position you will be responsible for launching campaigns on Google, Facebook or Instagram, adjusting budgets and acting as an expert resource for our paid media clients. The PPC and SEO Specialist will be responsible for identifying areas for optimization and will provide reporting and campaign recommendations to increase ROI and meet client goals. If this sounds like the role is for you, please reach out to Hayley Buckle at GRS Recruitment for more information
MAIN DUTIES AND RESPONSIBILITIES
  • Create, launch and manage ROI-focused Google, Facebook or Instagram ads for new and existing clients.
  • Continually optimize PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
  • Conduct thorough keyword analysis, website research, ad grouping and audience targeting.
  • Define, measure and evaluate relevant PPC and paid media KPIs.
  • Actively measure and execute A/B split testing to ensure optimal campaign performance.
  • Set up and oversee conversion tracking and retargeting pixels.
  • Compile monthly PPC and paid media campaign analysis reports.
  • Provide ongoing actionable insights into campaign performance.
  • Make budget and campaign recommendations focused on increasing client spend and improving ROI.
  • Manage client billing, monitor ad spend and update campaign budgets.
  • Research the latest paid media and PPC trends to employ cutting-edge strategy.
  • Ensure service and product delivery meets industry and company best practices.
  • Optimize the content on the Company’s website based on analytics and keyword research.
  • Analyze site analytics to gauge which areas of the site have more traffic.
CANDIDATE PROFILE
  • Solid professional experience in PPC and paid media campaign management.
  • Educated to Bachelor's degree level or the equivalent in digital marketing or related field preferred.
  • Current Google Analytics and AdWords Certifications required.
  • Microsoft Ads preferred Experience of launching and managing PPC campaigns for Forex companies.
  • Working knowledge of Google AdWords, Analytics, Ad Manager, Data Studio, Trends and Tag Manager.
  • Must possess excellent interpersonal and communication skills.
  • Confidently present information in a clear, concise and easy-to-understand manner.
  • Ability to distil data and metrics into actionable insights that support clear recommendations.
  • Demonstrated paid media campaign success.
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
 
To apply for this position, please email your CV to Hayley Buckle, hayley@grsrecruitment.com  quoting the above job reference or call +357 25 342 720 for further information.
Job Summary
  • icon
    5 August 2022
  • icon
    Permanent
  • 3908
  • hayley@grsrecruitment.com
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