Our client prides themselves on being a bridge to global financial markets. As a regulated, well-established online brokerage firm, they provide access to premium investment opportunities and a diverse range of financial instruments, including commodities, stocks, indices, ETFs, currencies, and cryptocurrencies, offered through MetaTrader4 and MetaTrader5. They are currently seeking to recruit a PPC Manager for their newly established team in Limassol. If this sounds like your next career move, send us your CV today!
MAIN DUTIES AND RESPONSIBILITIES
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Develop PPC strategies and plans to achieve business goals, increase brand awareness, and drive customer acquisition and retention.
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Conduct keyword research, competitive analysis, and audience targeting to identify opportunities and optimize campaign performance.
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Create, manage, and optimize PPC campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other digital advertising networks.
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Set up and manage campaign settings, ad groups, ad creatives, targeting parameters, and bid strategies to maximize campaign effectiveness and ROI.
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Monitor campaign performance, analyze key metrics, and generate reports to track progress, identify trends, and make data-driven recommendations for optimization.
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Conduct A/B testing and experimentation to improve ad performance, landing page effectiveness, and conversion rates.
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Collaborate with the content, design, and marketing teams to develop compelling ad copy, landing page experiences, and creative assets.
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Manage PPC budgets, bids, and spending allocations to ensure efficient use of resources and maximize campaign results within budget constraints.
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Stay updated on industry trends, best practices, and emerging technologies in PPC advertising and digital marketing.
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Keep abreast of changes in search engine algorithms, advertising policies, and industry regulations, and adjust strategies accordingly.
CANDIDATE PROFILE
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Bachelor's degree in Marketing, Advertising, Business, or related field.
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5+ years of experience in PPC advertising, with a strong track record of managing successful campaigns and driving measurable results.
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Proficiency in PPC advertising platforms, such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and other digital advertising networks.
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Strong analytical skills and experience with web analytics tools, such as Google Analytics, to track and measure campaign performance.
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Excellent understanding of PPC metrics, KPIs, and performance drivers, such as CTR, CPC, conversion rate, and ROI.
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Experience with keyword research tools, bid management software, and A/B testing platforms.
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Creative thinking and problem-solving abilities, with the ability to develop innovative strategies and solutions to achieve campaign objectives.
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Strong communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
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Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call +357 25 342 720 for further information.