Product/Marketing Business Analyst

icon Malta
icon IT/Telecoms
JOB DESCRIPTION

Ref#7880

 

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An international gaming company is looking for a Product/Marketing Business Analyst to join their team in Malta on a remote basis. You will drive key business decisions and collaborate with the Product & Marketing department to enhance product offerings, optimize marketing strategies, and ensure data-driven decision-making across the organization. The ideal candidate will have a Bachelor’s degree in Business, Computer Science, Marketing, Economics, or other related field and at least 4 years’ experience in Data/Business Analysis and/or Business Intelligence related roles, preferably within the gaming or iGaming industries. If you are looking for a remote role (must be based within EU), then please apply for this Product/Marketing Business Analyst role.

MAIN DUTIES AND RESPONSIBILITIES

  • Work closely with either the Product or Marketing department as an experienced analyst and providing actionable commercial insights.
  • Identify trends, patterns, and anomalies in data to inform strategic decisions - whether it be analyzing the performance of a new product feature or a recent marketing campaign.
  • Collaborate with the Data team who are making sure that the data you need is easily accessible, while still engaging hands-on with the data you need to obtain the necessary insights if needed.
  • Create and maintain dashboards and reports to track key performance indicators (KPIs) for product or marketing initiatives.
  • Provide recommendations based on market insights to support product development and marketing strategies.
  • Analyze user feedback and behaviour to identify opportunities for product improvement and innovation.
  • Assist in the development of product roadmaps and prioritizing features based on data-driven insights.
  • Conduct A/B testing and other experiments to measure the effectiveness of marketing strategies.
  • Provide insights to improve customer acquisition, retention, and engagement efforts.
  • Present your insights and recommendations on a regular basis to senior management and other stakeholders.

CANDIDATE PROFILE

  • Strong curiosity for data, diving deep into it to extract commercial insights and make confident, actionable predictions.
  • Bachelor’s degree in Business, Computer Science, Marketing, Economics, or other related field.
  • At least 4 years of experience in Data/Business Analysis and/or Business Intelligence related roles, preferably within the gaming or iGaming industries.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL, Python, Tableau, or similar).
  • Experience with market research and competitive analysis (will be considered as a plus).
  • Familiarity with either B2C product management and development processes or B2C digital acquisition or CRM.
  • Excellent communication and presentation skills.
  • Proven expertise in product data and business analysis, characterized by a keen focus on comprehending organizational requirements and establishing sophisticated data analysis frameworks to furnish actionable insights.
  • Highly autonomous approach to work with the capacity to independently oversee and manage responsibilities.
  • Excellent communication skills to effectively convey insights to stakeholders from different departments.

COMPANY BENEFITS

  • Remote working!
  • Excellent salary
  • Great benefits
  • Annual company teambuilding event
  • Budget to set-up your home office

To apply for this position, please email your CV to Michelle Cooper, michellec@grsrecruitment.com quoting the above job reference or call +356 2168 0800 for further information.

Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.

Job Summary
  • icon
    5 August 2024
  • icon
    Permanent
  • 7880
  • michellec@grsrecruitment.com