One of the world’s largest online brokers offering CFDs and other derivatives on forex, indices, cryptocurrencies, commodities, and synthetics to millions of registered users across the globe, are working with GRS to recruit a VP of Public Relations for their Limassol operation. The successful candidate will have a minimum of 15 years of experience in a Public Relations role. If you feel you have the necessary skills and industry experience, then we look forward to receiving your CV for this rewarding Limassol VP of Public Relations opportunity.
MAIN DUTIES AND RESPONSIBILITIES
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Develop B2C marketing communications plans, including strategy, goals, budget, and tactics, while maintaining a deep understanding of industry trends affecting clients.
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Develop media relations strategy.
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Seek high-level placements in print, broadcast, and online media.
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Leverage existing media relationships.
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Cultivate new contacts within business and industry media.
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Manage media inquiries and interview requests.
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Grow brand presence within local and global press by writing, reviewing, and distributing content in media announcements and press kits across digital platforms.
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Work with content writers, designers, and the Marketing team to provide relevant content to media outlets.
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Identify opportunities for supporting marketing initiatives and events through PR in multiple regions.
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Monitor content produced across all digital channels.
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Ensure maximum backlinks to website.
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Provide metric reports on PR content and campaign performance.
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Track progress against objectives and provide feedback on how to improve the effectiveness of PR campaigns.
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Take proactive steps to minimise impact of any negative publicity and protect the business.
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Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
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Build relationships with thought leaders to grow industry awareness.
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Build, coach, and lead a high-performing PR team capable of overcoming challenges and
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delivering results.
CANDIDATE PROFILE
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A university degree in marketing, public relations, communications, or business
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15+ years of experience in a PR role
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A proven track record of successful PR initiatives and campaigns
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Strong understanding of the fintech industry and online trading and awareness of the latest trends and best practices
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Expert knowledge of industry-related media outlets and a contact base of industry media professionals
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Proven ability to define quarterly and yearly objectives, link them to key results and track and report on progress regularly.
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Ability to plan monthly, quarterly, and annual budgets and justify the costs.
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Strong analytical, communication, and interpersonal skills.
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Exceptional writing, editing, and research skills.
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A good balance of creativity and analytical skills.
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Excellent spoken and written English communication skills.
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Aptitude in presentation and public speaking.
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Strong project management, multitasking, and decision-making skills.
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Managerial experience in building and leading a team.
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Experience with software such as Profit.co, ClickUp, or Jira.
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Ability to travel to various global partnership and client events.
Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Ross Pitman, ross@grsrecruitment.com quoting the above job reference or call
+357 25 342 720 for further information.
