GRS Recruitment is working in partnership with a growing Forex brand based in the heart of Nicosia who are currently searching for a driven and motivated CRM Manager to join their growing team. For this role, the successful candidate will offer a background working as working as a CRM Manager plus be a well-rounded team player with a positive solution driven attitude. If this sounds like the position you have been looking for, please reach out to Hayley Buckle for more information.
MAIN DUTIES AND RESPONSIBILITIES
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Excellent knowledge of CRM tools to design and execute strategies to manage client relationship and lifecycle.
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Understand and analyze customer data, build dashboards, and report on results to support objectives and improve conversion and retention rates.
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Hands-on experience working with different databases, BI tools, scoring of clients, and creating and segmenting complex audiences in different cohorts using attributes and events to understand behaviours, identify patterns, and communicate with our clients with the right message, using the right channel at the right moment. Clients' lifecycle management. Experience using a CDP like Segment will be a plus.
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Plan data-led lifecycle and churn reduction tactics and oversee implementation in a customer-first manner to improve the KPIs of the area in terms of onboarding, activation, retention, and reactivation of clients.
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Analyze churn reasons and conduct surveys and other tools to measure customer experience to determine why customers are leaving.
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Design, build, and refine workflows using Salesforce Marketing Cloud and the company platforms to support CRM digital campaigns and ongoing requests from the business using email marketing, push notifications, SMS, in-app messaging and WhatsApp.
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Loyalty program management, promotional, and activation campaigns.
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Conduct A/B or Multivariant testing to drive performance optimization.
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Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to CRM communications.
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Collaborate with cross-functional teams to coordinate featured assets, content, and translations to ensure campaigns run optimally using Asana to run CRM multichannel campaigns.
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Understanding of integrations and technical requirements for Product and Development teams will be a plus.
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Knowledge of personalization with Ampscript, HTML, MJML, or script creation.
CANDIDATE PROFILE
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Have experience working as a CRM manager.
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Have experience with Salesforce CRM and Salesforce Marketing Cloud.
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Have basic knowledge of HTML, CSS and Ampscript to build communications and personalizations.
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Know how to build dashboards with BI tools.
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Hands-on person and self-starter with a get-it-done attitude, with the ability to drive projects with minimum supervision from inception to completion with the ability to meet tight deadlines.
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The ability to work multiple projects at once.
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Strong analytical skills.
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Team player, flexible and adaptable.
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Positive attitude with a solution-driven mindset.
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Detail-oriented. Impeccable attention to detail and accuracy.
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Experience creating journeys and newsletters.
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Experience building communications via different channels: emails, push notifications, SMS, in-app messaging, and WhatsApp.
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call +357 25 342 720 for further information.