An international company which delivers highly scalable, quality solutions and back-office services is looking for an experienced Email Marketer to join their established team for their office in Limassol. The successful candidate will require a deep understanding of the Forex market and the ability to craft compelling messages that resonate with the target audience. If you feel you have the necessary skills and experience and want to join a great company, then we look forward to receiving your CV for this Limassol based Email Marketer role.
MAIN DUTIES AND RESPONSIBILITIES
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Email Campaign Development: Create and execute email marketing campaigns targeting Forex traders and investors. Develop campaign strategies, determine target segments, and craft compelling email content.
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Content Creation: Write persuasive and engaging email copy that highlights the benefits of Forex products and services. Use storytelling techniques and industry-specific knowledge to resonate with the audience and drive conversions.
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Subscriber List Management: Oversee the growth and maintenance of the email subscriber list. Implement strategies to increase subscriber acquisition and retention. Segment the list based on customer profiles and preferences for personalized messaging.
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A/B Testing and Optimization: Continuously test and optimize email campaigns to improve open rates, click-through rates, and conversions. Experiment with subject lines, email layouts, calls to action, and other elements to maximize performance.
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Analytics and Reporting: Monitor and analyze email marketing metrics, including open rates, click-through rates, conversion rates, and ROI. Generate reports on campaign performance and provide actionable insights for future optimizations.
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Compliance and Regulations: Ensure email marketing campaigns adhere to relevant regulations, including anti-spam laws and data protection guidelines. Maintain a good understanding of industry best practices and stay updated with the latest trends.
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Collaboration: Work closely with cross-functional teams such as marketing, design, and product development to align email marketing strategies with overall business objectives. Coordinate email campaigns with other marketing channels to ensure consistent messaging.
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Industry Knowledge: Stay informed about the Forex market, including market trends, news, and regulatory changes. Use this knowledge to craft relevant and timely email content that resonates with the target audience.
CANDIDATE PROFILE
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Bachelor's degree in marketing, communications, or a related field.
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Proven experience in email marketing, preferably in the Forex or financial services industry.
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Strong knowledge of Forex trading, market terminology, and investment strategies.
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Proficiency in email marketing platforms and marketing automation tools (e.g., Mailchimp, HubSpot, Marketo).
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Excellent copywriting skills with the ability to create persuasive and engaging email content.
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Data-driven mindset with experience in analyzing email marketing metrics and using insights to drive optimizations.
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Familiarity with email deliverability best practices and anti-spam regulations.
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Strong attention to detail and ability to manage multiple campaigns simultaneously.
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Ability to work independently and collaboratively in a fast-paced environment.
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Good communication and interpersonal skills.
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call
+357 25 342 720 for further information.