GRS Recruitment is working with a fast-growing international business operating within the adult (18+) creator subscription space to recruit an experienced Head of Media. This is a senior, fully remote role with ownership of the company's paid acquisition strategy and performance. The initial focus will be Meta at significant scale, followed by the development and optimisation of additional profitable traffic sources including TikTok, native advertising, adult networks and affiliates. Please note: This business operates specifically within the adult creator industry. Candidates must be comfortable working with adult-oriented content, campaigns and business models. This is an essential requirement for the position.
The Role
As Head of Media, you will take full ownership of paid traffic and the infrastructure required to keep campaigns running effectively within a restricted advertising vertical. The business is looking for someone who has already managed significant paid media spend, understands the challenges of operating within restricted verticals, and knows how to build resilient advertising infrastructure where account disruption does not result in weeks of lost performance. You will be responsible not simply for increasing spend, but for scaling acquisition profitably, with a strong focus on ROAS, payback periods and the lifetime value of acquired fans.
MAIN DUTIES AND RESPONSIBILITIES
- Own and scale Meta acquisition across multiple Business Managers and advertising accounts.
- Build and manage robust infrastructure across Business Managers, ad accounts, profiles, pages and payment methods.
- Ensure appropriate backup infrastructure is available to minimise disruption.
- Oversee account warm-up, trust building and controlled spend ramps.
- Develop resilient account structures suited to a restricted advertising vertical.
- Manage account disruption and recovery quickly, ensuring lost accounts have minimal impact on overall spend and acquisition.
- Identify, test and scale additional profitable acquisition channels.
- Expand into platforms including TikTok, native advertising, adult advertising networks and affiliates where commercially viable.
- Assess new channels based on profitability and quality of acquired customers rather than traffic volume alone.
- Own tracking infrastructure across paid acquisition.
- Work with trackers, server-side events and postbacks to ensure accurate attribution.
- Make performance decisions based on actual fan purchase behaviour and revenue.
- Monitor and optimise cost per first purchase, payback window, ROAS and 30-day value per fan.
- Take ownership of substantial media budgets and campaign launches.
- Scale spend while maintaining agreed profitability targets.
- Provide clear and commercially focused reporting around acquisition performance, spend and returns.
- Build, manage and develop a team of media buyers as spend increases.
- Establish clear performance standards and processes.
- Work closely with creative teams to identify what concepts and assets should be developed next, including the use of AI-assisted creative tools.
CANDIDATE PROFILE
- We are looking for candidates who can demonstrate a proven, measurable track record, including:
- Direct responsibility for at least $800,000 per month in Meta advertising spend, ideally $1M+ per month.
- Significant paid media experience within a restricted vertical, such as adult, dating, iGaming, FX, nutra or a comparable sector.
- Hands-on experience managing complex, multi-account Meta environments at scale.
- Experience maintaining advertising continuity when accounts or assets are disrupted.
- A proven ability to scale profitably, with clear evidence of ROAS, payback or comparable commercial performance before and after scaling.
- Experience running at least one additional acquisition source at scale, such as TikTok, native advertising, adult networks or affiliates.
- Strong knowledge of attribution, tracking and performance analytics within high-volume acquisition environments.
Highly Desirable
- Experience in one or more of the following would be particularly valuable:
- Building advertising asset and account supply processes, including vendors, warm-up processes and backup inventory.
- Paid acquisition for chat-led or subscription funnels, particularly where the customer journey moves from paid advertising to chat and ultimately payment.
- Managing or building teams of media buyers.
- Working closely with creative teams on high-volume performance creative.
- Briefing creative teams and AI creative tools based on campaign data and emerging performance trends.
- Previous direct experience within the adult creator, subscription or creator monetisation industry.
SALARY AND BENEFITS
- Salary will be determined based on experience, qualifications, and skills. The advertised salary range is indicative, any offer will reflect the successful candidate’s suitability.
Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call 25342724 for further information.