Head of CRM

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JOB DESCRIPTION

Ref#6583

 

A well-known and established Online Gaming Company are searching for a Head of CRM to join their management team. As per the company’s policies it is important to have insight regarding the company’s CRM platform. The ideal candidate will be responsible to overview the data and suggest changes  / create new strategies accordingly.  If this sounds like the position for you, please reach out to GRS Recruitment for more information.
MAIN DUTIES AND RESPONSIBLITIES
  • Leading the department in the formulation of CRM strategies and programs/campaigns and ensures that they stay aligned with the business’s overall objectives.
  • Strategize, communicate, execute, test, and evaluate various CRM Projects.
  • Report progress of your CRM efforts to the high management and other departments.
  • Assist in prioritizing projects to ensure business critical deadlines are always met as a priority.
  • Work closely with internal company departments to ensure alignment on communication and events performed globally.
  • Plan and ensure CRM campaigns’ consistency, attractiveness, cost efficiency and alignment across company’s goals.
  • Undertake rigorous monitoring and evaluation of CRM campaigns and activities in order to measure ROI, prioritize resources, and enable continuous improvement in consumer acquisition and retention initiatives.
  • Liaise frequently with the marketing, product, analytics and copywriter teams to design marketing initiatives and test new innovative ideas to increase the number and value of customers.
  • Ensure compliance with regulations and legislations applied in the iGaming industry.
  • Conduct research on trends in the CRM field within the commercial sector and identifies emerging opportunities that the business could capitalize on and gain a competitive advantage in terms of consumer acquisition and retention in the market.
  • Drive to own and execute projects together with an ambitious team.
  • Hands-on, proactive, and ready perform other tasks as assigned when needed.
CANDIDATE PROFILE
  • Minimum 3 years of CRM experience in eCommerce / iGaming sectors, working ideally in the UK and other Western European markets.
  • Experience working with R&D teams in implementing new features
  • Understanding of customer relationship management theory and practice.
  • Strong analytical skills, high proficiency in Excel and ability to track and report on CRM KPIs
  • Ability to use customer data to segment and personalise content and offers.
  • Excellent communication skills, written and verbal, Highly organized and methodical, with excellent attention to details.
  • Ability to function as a self-starter with an emphasis on getting things done
  • Must be able to work under pressure in fast paced environment.
  • ability to problem solve and adapt to changing business requirements
  • Strong interpersonal skills with the ability to build relationships across Departments and remote offices.
  • Previous exposure to project management within diverse teams.
  • Extensive knowledge of MS Office tools.
COMPANY BENEFITS
  • Annual incentive Bonus
  • Monetary vouchers on Birthdays and other special occasions
  • Fully equipped kitchen and in-house entertaining space
  • Options to enrol in Company's medical insurance and provident fund plan
  • Exciting company activities including monthly lunches, monthly corporate gatherings, an intercompany football team, competitions, daily snacks and many other activities.
  • Casual Dress Code
 
Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.
 
To apply for this position, please email your CV to Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call +357 25 342 720 for further information.
 
 
 
 
Job Summary
  • icon
    12 April 2024
  • icon
    Permanent
  • 6583
  • hayley@grsrecruitment.com