Our client, a dynamic Fintech company based in Limassol, is seeking a talented Performance Marketing Manager to join their growing team. The successful candidate will plan, create, monitor and optimize paid performance campaigns on various platforms to drive traffic, generate leads and conversions. If you are a high-caliber individual that can create and manage global paid performance campaigns across multiple platforms, we want to hear from you.
DUTIES AND RESPONSIBILITIES
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Plan, launch, and manage multi-channel paid campaigns to drive website traffic, generate leads, and convert clients.
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Conduct keyword and market research to identify high-potential opportunities.
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Create compelling ad copy, test variations, and optimize messaging to maximize CTR, conversion rates, and ROI.
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Set up campaigns with correct targeting, ad formats, and tracking configurations across platforms.
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Monitor campaigns daily and optimize based on KPI’s such as CPL, CPA, ROAS, and LTV.
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Allocate budgets efficiently and ensure optimal distribution of resources across campaigns.
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Produce detailed performance reports and actionable insights for the marketing team.
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Research and recommend new platforms, formats, and growth opportunities.
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Manage translations and localization of campaigns for global audiences.
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Maintain strong partnerships with ad platforms and ensure campaigns comply with industry regulations.
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Ensure ads are industry compliant.
CANDIDATE PROFILE
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University degree in Marketing, Business, or a relevant field preferred.
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Proven experience in PPC or digital performance marketing, ideally in the Forex/financial services industry.
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Strong familiarity with Google Ads, Bing Ads, Meta Ads, TikTok Ads, and other paid media platforms. (Certification is a plus)
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Hands-on experience with tracking, analytics, and reporting tools (Google Analytics, Google Tag Manager, Tableau, etc.).
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Excellent data analysis skills with a results-driven mindset.
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Strong copywriting skills with ability to write platform- and industry-compliant ad copy.
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Proficiency in MS Office and Google Workspace.
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Highly organized, self-motivated, and capable of managing multiple campaigns simultaneously.
COMPANY BENEFITS
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An attractive remuneration package depending on your qualifications and experience.
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22 days annual leave.
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Option to work from home on Fridays.
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A friendly and professional work atmosphere.
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Full health care after the end of your probationary period.
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Participation in the employee’s provident fund scheme upon completion of your probationary period.
Due to the high volume of applications received at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Alex Evangelides, alex@grsrecruitment.com quoting the above job reference or call +357 25 3427 21 for further information.