GRS Recruitment is partnering with an innovative, fast-growing digital business to recruit a Senior Media Buyer who lives and breathes performance marketing. If you've successfully managed significant ad budgets in adult, dating, iGaming, gambling, nutra, affiliate marketing, creator economy, OFM, or other restricted verticals, this could be the opportunity you've been waiting for. You'll own the complete user acquisition funnel from traffic source to revenue generation. Working alongside the AI Creative Lead and Head of Chat & Conversion, you'll launch, optimise and scale paid acquisition campaigns across Meta, Facebook, Instagram, Native Advertising Networks, Google, ExoClick, TrafficJunky, Adsterra, and additional growth channels. You'll be responsible for driving qualified users into a conversational sales funnel where revenue is generated through subscriptions, premium content and direct monetisation. Most importantly, you'll understand exactly which campaigns produce paying customers and which don't. If you feel you have the necessary skills, please apply today for this role.
MAIN DUTIES AND RESPONSIBILITIES
We are looking for someone who understands the numbers that actually matter:
- Revenue per user
- Customer acquisition cost
- Return on ad spend (ROAS)
- Funnel performance
- Lifetime value (LTV)
- Conversion rates
Own Performance Marketing Strategy
- Plan, launch, optimise and scale paid traffic campaigns.
- Manage substantial monthly advertising budgets.
- Identify winning audiences, offers and traffic sources.
- Continuously improve ROAS and profitability.
Build & Optimise Acquisition Funnels
- Work closely with creative and conversion teams to develop high-performing funnels.
- Test landing pages, bridge pages, quizzes, messaging and user journeys.
- Constantly improve the customer acquisition experience.
Creative Testing & Scaling
- Build a structured creative testing framework.
- Identify winning ads and scale them rapidly.
- Combat ad fatigue through continuous experimentation.
- Work closely with creative teams to generate new angles, hooks and concepts.
Tracking & Attribution
- Own tracking from click to purchase.
- Manage:
- Keitaro
- Server-side tracking
- Conversion APIs
- Postbacks
- Attribution systems
- Ensure reporting accuracy across all traffic sources.
Protect & Scale Advertising Accounts
- Manage advertising accounts in restricted verticals.
- Navigate policy reviews, account approvals and compliance requirements.
- Maintain account health and deliver sustainable long-term growth.
- Build redundancy and backup structures to support scaling.
Leverage AI & Automation
- Collaborate with an in-house AI-powered media buying system.
- Review, approve and optimise AI-generated recommendations.
- Help shape the future of automated performance marketing.
CANDIDATE PROFILE
- Proven experience as a Senior Media Buyer, Paid Social Manager, User Acquisition Manager, Traffic Manager, Growth Marketer, Performance Marketing Manager, Head of Media Buying or Team Lead Media Buying.
- Experience managing significant monthly advertising budgets.
- Background in restricted or highly competitive verticals.
- Strong Facebook / Meta advertising expertise.
- Extensive experience with performance marketing and customer acquisition.
- Deep understanding of tracking and attribution.
- Experience launching and scaling successful acquisition funnels.
- Ability to analyse revenue data and make commercial decisions.
- Adult (18+) industry experience.
- Dating, Affiliate Marketing, CPA, Nutra or iGaming experience.
- Experience with:
- Keitaro
- TrafficJunky
- ExoClick
- Adsterra
- CrakRevenue
- Native advertising expertise
- Experience opening and scaling new traffic sources
- Experience leading media buying teams
SALARY AND BENEFITS
- Salary will be determined based on experience, qualifications, and skills. The advertised salary range is indicative, any offer will reflect the successful candidate’s suitability.
Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.
To apply for this position, please email your CV to
Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call 25342724 for further information.